Public Information Officer
Office of the City Administrator (OCA) and Deputy Mayor for Public Safety and Justice (DMPSJ)
Open: August 3, 3017
Close: Excepted Service, Grade 7
$81,150 - $123,750
This position is located in the Office of the City Administrator, which is within the Executive Office of the Mayor. The mission of the Office of the City Administrator is to facilitate the effective and efficient implementation of the Mayor’s policies by providing leadership, support, coordination, and oversight of District agencies. For more information about OCA, please visit: https://oca.dc.gov/
This position functions as the Public Information Officer for the City Administrator and the Deputy City Administrator/Deputy Mayor for Public Safety and Justice and Government Operations. The incumbent has responsibility for providing expertise and guidance during the development of policies, programs, and decisions to ensure effective communication strategies. The incumbent arranges for media coverage and interviews of the City Administrator and Deputy Mayor for Public Safety and Justice and Government Operations. The incumbent interacts on a daily basis with the communications offices of numerous agencies that fall within the purview of the Office of the City Administrator and Office of the Deputy Mayor, including the police and fire departments, homeland security, public works, office of technology and department of general services and coordinates with the Mayor’s communications team.
This position is an Excepted Service position. Under District law, each new appointee to the Excepted Service shall either: (1) be domiciled in the District of Columbia at the time of appointment; or (2) establish District domicile within 180 days of appointment. Excepted Service employees must maintain District domicile during the period of the appointment. Failure to maintain District domicile during the period of the appointment will result in forfeiture of employment.
- Establishes and maintains excellent relationships with local and regional media outlets, including print and broadcast journalists, and bloggers; responds to media inquiries; proactively engages with local and regional media to pitch stories; ensures the presentation of a strong and positive message to the public regarding the Administration’s policies and programs and the Office of the City Administrator.
- Plans, directs and executes a comprehensive public information strategy on the initiatives and functions of the Office of the City Administrator and Office of the Deputy Mayor for Public Safety and Justice and Government Operations; collaborates with senior leadership to plan and develop goals and objectives for implementing long and short-term communications.
- Establishes and maintains effective working relationships with District government agency public information officers and their communications teams and agency Directors; serves on interagency public information teams during major national security or public safety events.
- Analyzes communications issues, and advises the City Administrator, Deputy City Administrator/Deputy Mayor for Public Safety and Justice regarding public perceptions to the agencies’ programs and activities.
- Develops and utilizes a variety of communication outlets to inform, involve, and engage employees in the agencies’ mission, values and programs.
- Evaluates communications efforts and achievements, and recommends appropriate modifications.
- Creates briefing memos, talking points, articles, websites, social media postings, and other communications on a wide variety of issues.
- Uses feedback and evaluation systems to evaluate effectiveness of communications activities.
- Participates in senior staff meetings and serves on committees, as appropriate.
- Performs other related duties as assigned.
- Minimum five (5) years’ experience in public relations, communications, public policy or a related field.
- Demonstrated connections to and past interactions with members of the local and regional press corps.
- Mastery of the principles, methods and techniques of effective communications.
- Mastery of the methods, practices and procedures used in public relations, marketing and research, mass media, advertising, special interest groups, community relations, and government relations, as they relate to large organized projects and initiatives.
- Strong analytical, strategic and creative skills to develop and implement public outreach programs; and skill in developing strategies to disseminate information.
- Superior ability to manage multiple priorities and fast-paced work.
- Ability to effectively develop, organize, and present ideas and concepts to diverse groups, including government officials, journalists, analysts, and District residents.
- Superior writing, verbal and presentation skills. Strong, persuasive, compelling and engaging writing skills, in order to convey information concerning complex programs and functions to public individuals having diverse levels of understanding of the agency's programs and activities.
- Superior skill in responding orally to criticism of the agency’s functions or performance; and to logically and effectively explain programs, functions and activities, in order for the public to gain an understanding of the agency's efforts.
- Superior skill and ability to formulate, articulate, and coordinate an overall communications program that integrates departmental issues, and conveys complex information regarding policies, programs, and decisions.
- Superior interpersonal relationship skills to serve as the principal advisor and authority on communication issues for the agency; and to work with the senior leaders to address problem solving through communications.
The Bowser Administration seeks qualified candidates for this position. If interested in consideration, please complete the attached questions and attach a resume and cover letter. The MOTA team will contact only those candidates deemed most qualified. No calls please.