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Public Information Officer - Deputy Mayor for Greater Economic Opportunity

OPEN:    July 10, 2018

CLOSE:    Open until filled

SALARY:  $85,077



The mission of the Office of the Deputy Mayor for Greater Economic Opportunity (DMGEO) is to facilitate investment and job creation in underserved District of Columbia communities in order to improve economic opportunities for residents in those communities.  Mayor Bowser created the Deputy Mayor for Greater Economic Opportunity cluster after hearing time and time again from residents that prosperity was not yet reaching every corner of the District of Columbia. The Bowser Administration is focused on delivering on the promises made by the Mayor to deliver a “fresh start” to overlooked and underserved communities.  By opening a Mayor’s Office in Anacostia, we are making sure that no ward in our city goes unnoticed. Mayor Bowser created the Greater Economic Opportunity cluster to tackle the challenge head on, and Deputy Mayor Courtney Snowden’s work is devoted to expanding prosperity through job growth and small business development in all 8 wards.  For more information, please visit


This position functions as the Public Information Officer, responsible for increasing communications between DMGEO and its stakeholders in support of the Department's mission. Incumbent has primary leadership and overall responsibility for achieving the agency's objectives in the areas of employee communications, information services, and media and public relations. As principal Public Information Advisor, incumbent provides expertise and guidance during the development of policies, programs, and decisions, in order to ensure that effective communication strategies are incorporated into operations across the cluster. Arranges for media coverage of departmental activities. Also, arranges for interviews with the Deputy Mayor and/or other appropriate Agency staff.



There is a legal requirement that each new appointee to the Excepted Service either: (1) be domiciled in the District of Columbia at the time of appointment; or (2) establish District domicile within one hundred eighty (180) days of appointment.  The law also requires that Excepted Service employees maintain District domicile during the period of the appointment.  Failure to maintain District domicile during the period of the appointment will result in forfeiture of employment.



  • Develops and utilizes a variety of communication modalities to inform, involve and engage employees in the Department's mission, values and programs.
  • Develops compelling and persuasive material (such as brochures, issue papers, presentations, testimony, articles, web content, audiovisuals, and newsletters) to inform, educate and motivate key decision-makers and the public to understand and support the cluster's mission, programs and policies.
  • Establishes and maintains good public relations; stays attuned to public attitudes regarding the Department's image and services; provides the news media with information; responds to requests for information on the mission, programs and policies; and ensures that the agency presents a strong and positive identity to the public.
  • Plans, directs and executes a public information program to inform the general and specialized publics about the agency's programs, activities, services and initiatives. In collaboration with senior leaders, plans and develops goals and objectives for the implementation of long and short­ range communications' efforts of the cluster.
  • Establishes and maintains effective working relationships with members of the news media, inter/intra governmental agency managers, the public, and groups interested in the Department's programs and initiatives.
  • Oversees the coordination of information among departmental offices to ensure well-coordinated and effective communications with local and national news media, the public and special groups.
  • Responds to information requests from the news media and the public on programs, which often requires detailed explanations of issues and responses to comments made regarding the agency's activities.
  • Analyzes communications issues, and advises the Deputy Mayor and senior leadership regarding the perceptions and reactions of the public, special interests, the Mayor's Office, and City Council to the Department's programs and activities.
  • Evaluates communications efforts and achievements, and recommends appropriate modifications.
  • Develops issue papers, presentations, and testimony in support of initiatives, and in response to requests from Executive Branch agencies and District of Columbia Council.
  • Creates compelling and persuasive strategy papers, talking points, articles, Web sites, and other communications on a wide variety of issues.
  • Plans and directs the preparation of information materials to be used by the print and electronic media, professional publications, and the public.
  • Maintains liaison with the Mayor's Office of Communications and representatives of the media to ensure appropriate and timely coverage of events, accomplishments and activities of interest or concern to the public. 
  • Uses feedback and evaluation systems to evaluate effectiveness of communications activities.
  • Monitors programs to identify problems and develop/implement solutions.
  • Participates in senior staff meetings and serves on committees, as appropriate. 
  • Performs other related duties as assigned.



  • Minimum two (2) years experience in public relations, communications, public policy or a related field.
  • Demonstrated connections to and past interactions with members of the DC press corp.
  • Mastery of the principles, methods and techniques of effective communications.
  • Mastery of the methods, practices and procedures used in public relations, marketing and research, mass media, advertising, special interest groups, community relations, and government relations, as they relate to large organized projects and initiatives.
  • Strong analytical, strategic and creative skills to develop and implement public outreach programs; and skill in developing strategies to disseminate information.
  • Superior ability to manage multiple priorities and fast-paced work.
  • Ability to effectively develop, organize, and present ideas and concepts to diverse groups, including government officials, journalists, analysts, and District residents.
  • Superior writing, verbal and presentation skills. Strong, persuasive, compelling and engaging writing skills, in order to convey information concerning complex programs and functions to publics having diverse levels of understanding of the agency's programs and activities.
  • Superior skill in responding orally to criticism of the Department's functions or performance; and to logically and effectively explain programs, functions and activities, in order for the public to gain an understanding of the agency's efforts.
  • Superior skill and ability to formulate, articulate, and coordinate an overall communications program that integrates departmental issues, and conveys complex information regarding policies, programs, and decisions.
  • Superior interpersonal relation skills to serve as the principal advisor and authority on communication issues for the agency; and to work with the senior leaders to address problem solving through communications.

The Bowser Administration seeks qualified candidates for this position.  If interested in consideration, please complete the attached questions and attach a resume and cover letter.  The MOTA team will contact only those candidates deemed most qualified.    No calls please.

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