Digital Director - Executive Office of the Mayor
Open: August 22, 2022
Close: Open until filled
Grade: ES6 -- Salary will be $94,500
COVID-19 Vaccination: All employees of the District of Columbia must be vaccinated against the Coronavirus disease 2019 (SARS-CoV-2) as a condition of employment.
Current District of Columbia residents will receive priority and advanced preference for screening and interviews.
This position is located in the Executive Office of the Mayor, Office of Communications. The office operates as a resource to all government agencies, officials and the media; in facilitating the widest possible dissemination of information to the public. The Digital Director to ensure seamless strategic and effective relationships with members of the press and to expand branding, programs and promotion the Mayor's priorities in social media.
** This is an excepted service position in the District of Columbia. The selected candidate must be a domicile of the District within 180 days of hire. Strong preference for current DC residents. *****
- Lead and develop strategies and communication messages across the administration's social media platforms.
- Develop and implement an exception plan, engaging with messaging, press and other communications departments to communicate priorities and initiatives.
- Use social media techniques to capture content at Mayoral Events
- Contribute by Creating Messaging/Media Content and Dispersing on Relevant Platforms
- Lead staff to monitor agency social media efforts and drive up engagement metrics across social networking platforms
- Regular Audit and Refresh of District Government Website Content
- Assist with Data Collection and Reporting
- Provide Insight and Research on Digital Trends
- Pitch Content to Online Influencers and Digital News Sites
- Help Coordinate Logistics of Interviews/Meetings
- Performs other related duties as assigned.
KNOWLEDGE REQUIRED BY THE POSITION
- Comprehensive knowledge of the mission, goals, policies, strategic plan, and authorizing legislation of the full range of the Department's policies for all of its programs, as well as the Mayor's established and accepted city-wide customer service standards and practices required to effectively, accurately and expeditiously meet agency objectives.
- Mastery of the principles, methods and techniques of effective communications. Mastery of the methods, practices and procedures used in public relations, marketing and research, mass media, advertising, special interest groups, community relations, and government relations, as they relate to large organized projects and initiatives.
- Strong analytical, strategic and creative skills to develop and implement public outreach programs; and skill in developing strategies to disseminate information. Superior ability to manage multiple priorities and fast-paced work. Ability to effectively develop, organize, and present ideas and concepts to diverse groups, including government officials, journalists, analysts, and District residents.
- Superior writing, verbal and presentation skills. Strong, persuasive, compelling and engaging writing skills, in order to convey information concerning complex programs and functions to publics having diverse levels of understanding of the agency's programs and activities. Superior skill in responding orally to criticism of the Department's functions or performance; and to logically and effectively explain programs, functions and activities, in order for the public to gain an understanding of the agency's efforts.
- Superior skill and ability to formulate, articulate, and coordinate an overall communications program that integrates departmental issues, and conveys complex information regarding policies, programs, and decisions. Superior interpersonal relation skills to serve as the principal advisor and authority on communication issues for the agency; and to work with the senior leaders to address problem solving through communications.